Alfa Romeo Museum

The Alfa Romeo Museum is reborn even more prestigious. The historic headquarters in Arese changes its look and reopens to the public with a completely renovated layout which is the distinctive expression of the Alfa Romeo DNA.

Six floors of history create a link between past, present and future, telling the businesses of an extraordinary brand. Its cars, technology, style.

Museum

Six "touch" screens to explore a large, always updated archive and discover the stories of the cars, the characters and the victories. In-depth texts, technical data sheets, photo galleries, anecdotes and curiosities. Everything at your fingertips, thanks to an interactive system, a window on the history of Alfa Romeo.

Lines that have changed the way of imagining car design. Cars and drivers that have dictated the pace of competition on the track, technologies that have redefined the standards of innovation.

Alfa Romeo, sporting heart. A legend made of men, cars, victories and technology. A story marked by glorious moments, but also by dark episodes that teach the cruelty of the track. An epic tale, written on the asphalt of circuits around the world.

Story

Pride in one's history. The idea of ​​a dedicated museum is attributed to Orazio Satta Puliga, head of the design in the years following the Second World War. The proposal was accepted by president Giuseppe Luraghi, who was responsible for the construction of the headquarters in Arese, adjacent to the Alfa Romeo management centre. Meanwhile, Luigi Fusi, a designer since Jano's time, begins to collect, reorder and organize the fragments of history. Restore the cars and write the captions. The exhibition project comes to concrete life.

Inauguration

Inaugurated in 1976 and can only be visited by reservation, the museum closed in 2009 following the disposal of the production site and the consequent loss of the Centre's management function. Today, the future of the brand starts again from Arese, in an even larger and more fascinating space , modern and refined.